Our Production
All REDDIE products are brought to life in our workshop located in Central Java, Indonesia - where great craftsmanship, sustainability and quality material come together.
When developing the concept for a furniture brand producing quality products to suit specific needs, we approached many factories, but most defaulted to mass production.
Realising our path was less common, we began to develop a team of our own in Indonesia, full of skilled craftspeople, aligned to our values. A serendipitous venture, since both our co-founders, Caroline and Andrew, share Indonesian heritage.
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Please note our designs are naturally crafted for commercial use. We focus on traditional hand-crafted production using a variety of solid, natural and recycled materials. We do not mass produce and there will be variations and imperfections, which are to be celebrated.
Our People
Our talented team in Java Indonesia are central to the REDDIE story. Incredibly skilled and innovative, we are fortunate to have the very best craftspeople bringing our products to life.
The team manages and quality controls the entire production process. Most products and components are crafted in-house, including woodworking, welding, finishing, assembly, and final checking. Our team is trained in traditional Danish woodworking, a craft passed down from generations - which makes our products very special. We do not mass produce and there will be variations and imperfections based on the handcrafted nature, which are to be celebrated.
Our Craftsmanship
Central Java has been renowned for its woodworking for centuries, from early Javanese and Islamic influences to the Dutch colonial period. The region is known for intricate carvings and exceptional woodworking talents that blend traditional skills with modern styles.
We have a team of over 60 craftsmen that are third-generation carpenters who have been immersed in woodworking all their lives. When you take a stroll down one of our factory community streets you will see most homes have some kind of craft being made. From ladies weaving rattan in their front yard, to small carpentry carving shops through to leather working studios. The town is built on creating beautiful objects by hand.
All designs are naturally crafted and we do not mass produce. We celebrate the variations and imperfections that comes with the traditional hand-crafted techniques used.
Our Quality
Choosing to produce refined products from reclaimed materials that are made to order and versatile required setting up a new factory and production system. It took Caroline and Andrew over five years to slowly build a team and infrastructure capable of producing refined reclaimed products on demand and at scale.
At REDDIE, we strive for quality and transparency. Our expert craftsmanship meets with premium quality materials to achieve the high standard we uphold as a brand. Made to order rather than mass-produced, every product is unique, marked with natural variations and imperfections that we fully embrace. Each piece is one of one, and made with commercial durability.
Circular Materials
We believe in taking responsibility for the materials we use, and what better way to be sustainable than to use materials that already exist. We use discarded and waste materials for the majority of our product line, which is the most impactful way to create a sustainable product.
-Our standard solid wood is 100% reclaimed teak wood.
-We recycle single use plastics into table tops and woven materials.
-These natural and recycled materials will have additional variations around colour, tone, grain, patterns, markings and sharpness.
- CNC robotic machines cannot be used with these reclaimed materials, and our designs are not mass produced. Imperfections in the material and designs are to be expected and celebrated.
Our Conscience
At Reddie we make to order and do not mass produce. Mass production is not only wasteful due to its processes, but also due to brands having to flash sale in order to rid their products, which ultimately makes customers buy a product they may not 100% need and often throw out. We make pieces that are timeless and will last you a long, long time - which means you throw out less and treasure more, ultimately helping our environment at its most vulnerable time.
We at Reddie aspire to bring cultural change to the industry, which we are working towards on a global scale. When you buy with us, you are not only purchasing with a purpose, but are helping local communities and talented craftsman. We celebrate all the variations that come with handcrafted designs and traditional detail.
(Caroline and Andrew's son Eddie, whom the business is named after, with the factory communities children)