CREATIVE ROAD


Turning Public Spaces  Into Works Of Art



Artist Wolfgang Buttress, ‘UNA’, Australian National University, 2013. | Image: Ben Wrigley

Rebecca Townsend, Director of Creative Road, shares her insights with REDDIE on mentoring emerging artists, their mission to transform public spaces, plus the stories behind their most exciting large-scale installations. From her team’s creative process to curating impactful public art, discover how Creative Road brings art to life in unexpected places.


Creative Road is a small team of specialist public art curators and project managers. We collaborate and support emerging and first-time public artists as well as globally renowned names like the incredible Wolfgang Buttress. Our team also works with First Nations and CaLD (Culturally and Linguistically Diverse) artists and communities to develop meaningful and culturally sensitive public artworks.

 

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Photography by Kate Holmes



ON CLIENTS


AND MEMORABLE PROJECTS


Artists Abdul Abdullah + MOMO, ‘Here Together’ 1909 Subi East Perth, 2023 
Image: Tristan McKenzie
Q: Can you tell us a bit about your clients and a memorable project?

Rebecca:We work with a wide range clients–public and private– to deliver temporary and permanent public art projects, managing everything from strategy to completion. Our passion lies in creating high-quality democratic, inclusive spaces–such as train stations, commercial offices, airports, residential developments, parks and plazas–that encourage connection, joy, and unforgettable public art experiences. Recently, we mentored emerging Ngunnawal artist: Bradley Mapiva Brown to produce a major public artwork for the Canberra Hospital Expansion project.

One of our favourite projects–and our first–was Patricia Piccinini’s Skywhale at Splendour in the Grass over 10 years ago. It holds sentimental value as our starting point, and Patricia is both a fascinating artist and a great person to work with. For those interested, Skywhale, now owned by The National Gallery of Australia, has a partner, Skywhalepapa, and both artworks are currently touring. It’s magical to see them inflate and come to life.

Artist Patricia Piccinini, ‘Skywhale’, Splendour in the Grass, Byron Bay, 2014 
Photography by Tao Jones



CURATING ARTISTS

AND THE CREATIVE PROCESS


Creative Road office in Byron Bay featuring REDDIE products 
Photography by Ann-Louise Buck Photography.

Q: How do you choose the artists you work with, and how do you communicate artistic concepts to non-designers?

Rebecca: As curators, we’re constantly exploring the work of Australian and international artists, both online and in person, even when we’re not working! Creative Road has a vast digital image library that we draw on to prepare public art strategies, which guide our curatorial approach. We recommend artists specifically to suit each project’s unique needs–no two are the same, so it keeps things interesting.

When merging design with commercial spaces, good visuals are really important–visualisations, elevations, diagrams, and exemplar artworks help communicate our vision to non-designers.



Creative Road office in Byron Bay featuring REDDIE products 
Photography by Ann-Louise Buck Photography.

RECENT INSPIRATION

AND BYRONS CHARM


Artist Rose Nolan, ‘All Alongside of Each Other’, Central Station Metro Sydney, 2023 
Image: Silversalt Photography


Q: As a creative, what has recently inspired you, and what advice would you give to those looking to build their own business?

Rebecca: Live music making a comeback post-Covid has been really exciting—I recently saw Swedish band Viagra Boys at The Enmore Theatre. I love their wordplay and sense of humour. I also worked on Rose Nolan’s artwork for Central Station Metro for many years and I’m loving the Sydney Metro Art Program, especially the artworks at Gadigal and Martin Place stations.

For those building their own business: do something you LOVE as it takes a lot of your time. Understand your strengths and weaknesses, engage others to handle the things you aren't good at.



Creative Road office in Byron Bay featuring REDDIE products
Photography by Ann-Louise Buck Photography.

Q: You are based in Byron (lucky!) what do you love most about living and working there?

Rebecca: Creative Road’s studio is in the Byron Industrial Estate which is a hive of activity and full of interesting people and businesses. Loco Love is close by too and some days we can smell chocolate in the breeze!

Personally, I love the beach, mountain views, fresh air and nature – I live in Myocum which is so peaceful and picturesque. The locals are great too, they smile and have time for you.


SHOP

THE PROJECT